📰 TL;DR

This week we’re focussed at those interested in tech, strategy and product management, although there’s a little something here for everyone. We’ll quickly cover how you can best use ChatGPT when developing and iterating on a product.

6 min read

• Getting Early Ideas And undertaking Market Research

• Assessing User Feedback

• Framing The Product

• Designing The Product

• Creating Marketing And Customer Support Content

How to use ChatGPT as a Product Manager

You can incorporate ChatGPT in almost every step of your product workflow. Below are some techniques that I’ve found are really helpful.

Getting early ideas and undertaking market research

Generate app ideas & concepts

You can use ChatGPT as a brainstorming tool to generate ideas or design concepts. It can be a good starting point for ideation.

Prompt: Generate three ideas to use AI in a pedometer app.

Conduct market research & competitor research 

If you’re unfamiliar with a market and want to get a better idea of it, you can ask ChatGPT.

Prompt: Compare and contrast the features of the top 5 meditation apps in the market.

(Note: Because ChatGPT is trained on data before 2021, the answer may not be up-to-date. But it can give you a general idea of the market/important competitors.)

Framing the product

Generate user personas & profiles

You can use ChatGPT to create proto-personas or user profiles for your product. If you have insights from actual user research, you can provide them in your prompt for better results.

Prompt: Create a user persona for a middle-aged, busy working mother who wants to improve her fitness and health but doesn’t have time for gyms.

Write product requirement documents 

You can ask ChatGPT to write a PRD from scratch as an inspiration or tell it to expand based on your main bullet points to save time on writing.

Prompt: Write a detailed product requirement document for a community feature for a meditation app. Users can create groups and invite others to join their groups. Group owners can set discussion topics for their groups. The document should include background, functionalities, related metrics, risks & mitigation, technical requirements, and main user flows.

Incorporate chatbots into your product 

With some fine-tuning or prompt engineering, you can incorporate chatbots into your product as a functionality. For this use case, you will need to work with your ML engineering or developers to see if it’s technically viable to use chatbots for your product’s specific use case. Here I’m giving a prompt engineering example of transforming ChatGPT into a sleep coach.

Prompt: I want you to act as a sleep coach. You have deep knowledge of human physiology, psychology, neuroscience, and chronobiology. The user will ask questions about their sleep pattern. You will ask relevant questions to analyze the issues in their sleep routine and provide practical steps to improve their sleep. You should refuse to answer any question that is unrelated to sleep.

In this prompt, I used the role prompting technique that I introduced earlier in this article. I provided the context of the related information and specified that the chatbot should refuse to answer unrelated questions.

Designing the product

Improve user navigation experience 

This is an experimental use case that I’m exploring in which the user can describe in natural sentences what they want to do and the chatbot will lead them to the related feature. I found that this is possible through few-shot prompt engineering or fine-tuning for classification. See the following image of the prompt and what it can do:

Writing User Experience copy

You can ask ChatGPT to generate UX copies for buttons, error messages, etc. This is a very basic text generation task that ChatGPT can handle pretty well.

Prompt: Write error messages for a recipe app that alerts users when they attempt to add an invalid ingredient.

Ideating for pay layouts or design concepts 

If you’re coming up with ideas for a new page layout, you can ask ChatGPT for some potential ideas.

Prompt: Generate three layout ideas for a home page of a meal planning app.

Translating UI copy

You can ask ChatGPT to translate your UI copy for localization with the following prompt.

Prompt: Translate the following text. English: Subscribe German:

Creating content for consumption or SEO 

Many apps have blogs for user acquisition, consumption, or boosting SEO. With ChatGPT, you can easily write blogs with just a few words.

Prompt: List some potential titles for blogs for a calorie-counting app

Prompt: Write an engaging, SEO-optimized blog for a calorie-counting app with the title “How to count calories to lose weight with XX app.”

Assessing user feedback

Analyse user sentiment

Instead of training an ML model for analyzing user sentiment, you can use the following prompt to easily analyze user sentiment.

Prompt: User: I’m not using this app anymore because it’s inaccurate. Sentiment:

Summarizing requested features & bugs

You can save time reading through a large amount of user feedback by asking ChatGPT to synthesize requested features & bugs from user feedback. Just provide the user feedback as context and ask it to summarize.

Prompt: [user feedback context]. From the previous texts, what are the most requested features that the users want to see?

Analysing user interview scripts 

You can give ChatGPT a transcript of your user interview and ask questions to analyze your user interview.

Prompt: [user interview script]. From the user interview script, what did the user want to do when viewing the home page?

Creating marketing/customer support content

Creating a go-to-market strategy

ChatGPT can help you draft go-to-market plans to launch your product.

Prompt: There is a new meditation app for expecting mothers launching internationally. Write a detailed go-to-market plan focusing mainly on online channels.

Write press releases/social media posts 

ChatGPT can easily create content for marketing. Just remember to provide it with the necessary context.

Prompt: Create a Twitter post for a new dark mode feature for a running app. Include emojis in the post. The post should be energetic and succinct. Do not use acronyms or abbreviations.

Responding to customer emails

When you’re unsure how to compose a difficult email, you can ask ChatGPT to write it for you.

Prompt: A customer quested a refund after the refund date. Write a polite email to the customer to decline the request but provide them with an extension of service for 3 months for free.

I hope this was helpful in expanding how you can apply ChatGPT to your decision making when developing a product or app.

Author this week

Guodong Zhao

Medium

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